I don’t know any business who isn’t interested in getting their phone to ring more with new patient leads. And one of the EASIEST ways I have found to do just that, without spending ANY money or any more money on marketing, is by optimizing the Google Business Listing. Now,Continue Reading
Addressable geo-fencing is a powerful, efficient and accurate way to target specific households, just like direct mail, but via digital platforms! Businesses that combined direct mail and 1 or more digital advertising strategies experienced a 118% life in response rate. And direct mail combined with digital ads yield a 28%Continue Reading
My amazing aunt, who is “technologically challenged,” told me about the Rothys flats she found online that followed her around the internet. “It was so weird. I saw them on Facebook three times in the last two weeks so I ordered them. I figured it must’ve been fate,” she said. Continue Reading
Have you ever visited a business after checking their information on Google only to find out they are closed? If so, you wouldn’t be alone. Before the Internet, businesses had to rely on word of mouth or printed directories and phone books to get their business information in front ofContinue Reading
Have you noticed a change in your websites traffic or leads for better or worse? It’s possible Google’s algorithm update in March impacted your website. Google’s latest algorithm update continues to place emphasis on demonstrating Expertise, Authority and Trust (E-A-T) across your web materials. Their August 2018 algorithm update deemedContinue Reading
How often do you grab your smartphone to search for a business in your area? How many times over the past week have you checked for a business’ phone number, address, website, hours or even directions to a nearby business? Or wanted to know where the closest florist or StarbucksContinue Reading
Get Ahead of the Competition with Amazing Video Content 76% of marketers say video has helped them increase sales and traffic. Video is your BIGGEST opportunity in 2019! Businesses are facing more competition than ever before. Most businesses are investing in paid search advertising and search engine optimization (SEO), utilizingContinue Reading
VIDEO IS A FANTASTIC & POWERFUL WAY TO CONNECT WITH CUSTOMERS. The average person watches more than an hour and a half of online video content per day (in other words – people love watching and engaging with online video). Video is shifting away from a complimentary, nice-to-have visual tool toContinue Reading
Approximately 53% of consumers visit a business within 48 hours of performing a local search on Google. If you are a business with a brick and mortar location then Google My Business (GMB) is an essential marketing tool for your business. It is the first place people turn to whenContinue Reading
When it comes to marketing your business, traditionally or digitally, results matter. And when you have the right combination of strategy and investment it’s not difficult to attain your marketing goals. Even better, it’s not even a monumental feat to crush your initial goals which is exactly what we were ableContinue Reading