Addressable geo-fencing is a powerful, efficient and accurate way to target specific households, just like direct mail, but via digital platforms!
Businesses that combined direct mail and 1 or more digital advertising strategies experienced a 118% life in response rate. And direct mail combined with digital ads yield a 28% higher conversion rate!
Benefits of Addressable Geo-Fencing
- Highly precise targeting – we can target the exact same houses used in a direct mail campaign
- Even more precise targeting – want to ONLY target households with women or families? Households over a certain income range? We can customize your direct mailer list to make your targeting even better – we have 12 demographic categories and 130 interest categories we can target
- Don’t have a direct mailer list – we can create a list of the best individuals to target based on your specific goals
- Highly scalable – we can target up to 1 million households
- Provides foot traffic attribution – we can track uplift in foot traffic to your practice
- We can use the same offers as direct mail and showcase those offer in multiple formats including video!
- We can show the ad to individuasl on mobile devices, laptops, and even on their TVs when they are watching / streaming ad-supported TV programming
- Improves the performance of direct mail by extending your reach, improving the frequency in which individuals see your ad and providing attribution
- Cross device – targets all individuals at the address on multiple devices
- Audiences updated on a daily basis
INTERESTED IN HOW THIS CAN HELP YOU GET NEW PATIENTS?
Reach out to schedule a free consultation to discuss how this marketing strategy can create awareness for your practice and lead to new patients!