When it comes to marketing your business, traditionally or digitally, results matter. And when you have the right combination of strategy and investment it’s not difficult to attain your marketing goals. Even better, it’s not even a monumental feat to crush your initial goals which is exactly what we were able to do for my client Mitchell Medical Group, a holistic medical practice in NYC that specializes in treating health issues such as candida, fibromyalgia, chronic fatigue and leaky gut syndrome.
Marketing Results
- 500% increase in web traffic from SEO
- 900% total increase in website traffic (from 2,000 monthly visitors to over 20,000)
- 425% increase in total monthly leads (from average of 95 to 500)
- 69% reduction in cost per lead
- Creation of YouTube channel in 2017 currently averaging 1,200 monthly views and 1,500 monthly minutes of watch time
But don’t just take my word for these results – watch the video below to hear what Dr. Mitchell has to say. Or check out this article about the Bronze for Total Advertising Campaign in the Medical Practice/Physician Group category award that ReachLocal won for the results achieved with Mitchell Medical Group. And in October 2018, the Business Intelligence Group awarded this case study the BIG Award for Case Study of the Year.
In August 2014, I inherited Dr. Mitchell as a client from another Marketing Consultant at ReachLocal. At the time, he was not dissatisfied with the results he was achieving but he wasn’t exactly praising our abilities either. After partnering together for a year using the original strategy of two search advertising campaigns, I had established enough trust with Dr. Mitchell to get him to allow me to shift our strategy to focus on the following tactics:
- Single paid search advertising campaign
- New website with software management solution to track and nurture website leads
- Search engine optimization strategy
- Content creation strategy (initially this only focused on written content but expanded to include video content and social media content)
- Facebook retargeting
Interestingly enough, we did a complete overhaul on his strategy but still have the same budget he had with the original strategy.
How We Achieved Amazing Growth and Results
I purposefully use “we” here because this success wasn’t achieved by only me or even only the ReachLocal team. I credit, and I believe Dr. Mitchell does as well, our amazing success and continual increase in results to our partnership.
In fact, in response to the question “What advice do you have for other health care groups that want to increase their digital marketing efforts and get a better ROI?” for a soon-to-be published article, Dr. Mitchell states:
“You need to put in the work and work closely with your representative. My rep, Leslie Whittaker has taken my campaign to a whole new level. If you take the time to actively participate in your marketing strategy and incorporate their advice then you will get exceptional results.”
You can be a passive player in the marketing of your business and achieve good results. I have plenty of clients who take this approach and are happy. But my clients who get exceptional results that continue to grow, even without increases in their budget, are the ones who actively partner with myself and the rest of their ReachLocal team, incorporate new tactics into their strategy and implement the advice we give them on strategies they can incorporate internally such as acquiring new reviews, assisting in content creation – particularly video content, posting regularly on social media and optimizing internal processes such as call handling.
Strategy + Investment = Results
It wasn’t simply a revision to the strategy that lead to Dr. Mitchell’s phenomenal results. Investment is the other piece to success and it encompasses many things such as the investment by both the ReachLocal team and Dr. Mitchell to continually fine-tune our strategies based on the data, the investment in continually to adopt new tactics into the mix, and, most importantly, the investment of time. Both the amount of time we spent implementing and fine-tuning strategies as well as the duration of time to achieve the results.
So often I see business owners fail repeatedly because they bounce from one strategy or company to another when they don’t see immediate, overnight results. Our success not only came from a great strategy but also because Dr. Mitchell gave us the time we needed to achieve a 425% growth in leads and he actively partnered with us the entire way.
And we aren’t stopping at 425% growth. Every month we meet and ask “so, what can we do next?”
*increase in total leads percentage compared to case study adjusted to reflect current results.